Altermedia: Embracing Alternatives
Altermedia is not the usual bookstore that one often visits. Altermedia is also not one among the organic stores that have sprung up off late. Altermedia is all about alternatives. Alternatives in ideas, solutions, thought streams, food and lifestyle. A few young minds who met at the 1987 Save the Western Ghats Movement decided to start a book store which would also serve as a publishing house. A space that would aid people to reimagine the importance of nature and environment with the kind of books it had. A space to make available to the people national magazines and weeklies of the kind of 'Economic & Political Weekly', which were otherwise not available in Kerala yet. A space to open up possibilities through conversations and transact conversations to actions. ' The One-Straw Revolution ' by Masanobu Fukuoka is considered the Bible of farmers and agricultarists, which has been sold millions of copies worldwide, in multiple languages. Thanks